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These announcements by leading businesses, made in February, are not isolated incidents but part of a wider trend. As the world grapples with the escalating impacts of climate change, these announcements in a single month provide yet more signals of a major shift in the global business community. This strategy challenges the status quo and signals a broader shift toward sustainability and Environmental, Social, and Governance (ESG) principles. For sales and marketing teams, it heralds a period of significant transformation, emphasising the need to adapt and innovate within an increasingly ESG-focused business environment.
The imperative to cut emissions is widely acknowledged, with an increasing number of businesses stepping up to reduce their fossil fuel use. So, faced with this challenge, how can companies maintain their momentum towards net zero when cost-saving motivations wane? One approach is to find new value in the broader impacts of climate action and emission reductions. This blog explains how businesses can benefit from this approach.
In 2024 sales and marketing leaders in B2B markets facing the dual challenge of steering through a tough economy, while driving revenue and expanding market share. This blog explains how Sustainability can be your secret weapon for finding growth opportunities in your clients despite the uncertain times. It offers 3 ways Cambium can enable your success in leveraging the trend towards sustainable business.
ANOTHER ESG GROWTH OPPORTUNITY FOT IT VENDORS IN 2024
CSDDD: A Game-Changer for Business and Planet
The EU’s provisional Corporate Sustainability Due Diligence Directive (CSDDD) adopted last week marks a significant shift. Companies must now assess and mitigate their impact on human rights and the environment. Who’s Affected? The Scope of CSDDD