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Boost your B2B sustainability sales by understanding your prospects’ journey:
– Target prospects using the adoption curve
– Align marketing with sustainability maturity
– Tailor sales to decision-making roles
Learn how mapping clients’ sustainability progress can supercharge your marketing and sales in this growing market.
While all businesses can benefit from sustainable innovation, those located in Northern Ireland have a particularly unique opportunity to gain a competitive edge.
Aimed at NI business leaders, this blog describes how adoption of five key sustainable innovation strategies can help seize this advantage:
Read the blog to learn how to boost resilience and uncover new opportunities in the NI green economy.
Announcing NetZeroNet (NZN) a new way to maximise the telecom sector’s contribution to a net-zero economy. Learn more about:
– Innovate UK funding this key project to assess 5G energy flows & environmental impacts.
– Cambium working with Liverpool 5G to develop a sustainable telecommunications network framework and model – NZN.
– How NZN helps assess and optimise energy consumption and the use-phase carbon emissions of 5G networks.
– How NZN offers a mechanism to compare 5G’s potential for decarbonisation of the economy with the emissions produced by the network.
– How suppliers in the 5G ecosystem can offer their input to this important project.
In a world where sustainability shapes business decisions, standing out requires smart, targeted strategies.
This blog offers a deep dive into navigating the sustainability-driven B2B market landscape with precision and insight with tips on how to improve B2B marketing and sales productivity. It covers opportunity identification, overcoming market challenges and offers actionable ideas to improve B2B marketing & sales productivity.